Marketing is no longer about the stuff that you make, but about the stories you tell. — Seth Godin
Hi, I’m Rebecca Biggers
With over 10 years of experience in brand strategy and growth, I’ve served early stage startups to billion-dollar brands, where I lead global campaigns that bring brands to life, positively impact EBITDA, and elevate category leadership. My work centers on aligning the brand story with growth strategy so brands grow in ways that feel human, creative, and rooted in meaning. Throughout my career, I’ve been known for blending creative and data to drive measurable impact and sustainable growth. I’m passionate about creating scroll-stopping product launches, bold collaborations, and real customer connection.
My expertise spans brand strategy, creative, and accelerated growth. I’m energized by problem solving, future-proofing brands, and working with talented teams to make ideas in to big moments.
How I build brands
Brand Strategy
I bring deep research, data translation, consumer journey, and cultural pulse. I put it together to launch a market-ready brand or rebrand from start to finish. My expertise is in defining brand purpose and connecting brand with business objectives.
Storytelling
For a brand to meet the world it needs a story that sets it apart. I help craft that message and then leverage the right full-funnel activations to build audience through media that most effectively delivers the story.
Collaboration
My ethos is to lead with intention, keep it simple, and stay curious together. I build high-performing teams and tech stacks that support autonomy and improve efficiency without sacrificing quality.