Rocket Dog was born in the 90s and quickly became a California cult-fave footwear brand.
ROCKET DOG BRAND STRATEGY & CREATIVE
Fast forward 20 years, it was time to reposition Rocket Dog for new generations to discover.
Rocket Dog needed brand strategy and creative direction that would tell its story in a way that resonates with Millennial and Gen Z consumers. I went back to Rocket Dog’s roots and crafted a relevant point of view that expressed California pride, 90s nostalgia, and girlhood empowerment.
Rocket Dog Brand Strategy Pillars
Purpose
Rocket Dog needed a purpose so it would feel real. Purpose is the bridge between authenticity and emotion, and the reason people trust, return, and advocate.
Product Offering
It was critical that design laddered up to the brand vision. The design team identified the right trends that fit our target customer and focused on cult-fave, 90s best sellers.
Creative
Stand out creative is essential for a brand in order to build an emotional connection with its audience. Rocket Dog’s new campaigns support its brand essence and story.
Results: Achieved +2,500% revenue increase with Millennials and Gen Z. Attracted partnerships with Urban Outfitters and Forever 21, expanding distribution and brand exposure to desired target audiences.
