Welcome to Vacaville, where life is simple and so is your haircare routine!

One year into its launch Vacaville Beauty founder, Jennifer Peterson, came to me for marketing and digital growth acceleration.

Real actions:

Digital stack including Shopify template migration, UX/UI and design, Google analytics dashboard, Klaviyo migration, Amazon seller dashboard, data reporting

SEO optimization including site structure, mobile-first design, speed, internal linking, product category pages, descriptions, key words, customer reviews and blog

Social Media Playbook including channel purpose, content pillars, and communications

Marketing Plan including team and budget, calendar, breakdown of COGs, revenue forecast and MOM goals to get there.

Real results:

• +289% increase in conversion

• +429% increase in e-commerce sessions

• +138% increase in average order value

• +70% increase in total orders

• +66% increase in returning customers

• +495% increase in direct traffic

• +1.7K% increase in social media traffic